Attending MBA Tech?
Are you planning on making it down to Dallas for the Mortgage Bankers Association's Technology in Mortgage Banking conference? If you said no, you are in good company. All of the conferences have suffered this year due to the downturn, and that's a shame.
Conferences like MBA Tech are a great opportunity to network with your peers, get new ideas and strengthen alliances and partnerships. But they do cost money and in this market that's a mortal sin.
Mark Dangelo and I will be speaking at the show, along with Sanjay Jain of Metavante, on a panel about outsourcing. So I have to go. But then I love conferences.
It doesn't seem right that some of you will miss out on this opportunity, so I'm working on some ways to leverage technology to make sure I keep you in the loop. I'll post some information soon that will make it easier for you to stay connected to the industry during MBA Tech, if you choose to.
Rick.
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New Media Delivery
What I find disturbing is that across the board and regardless of the event or group, very few organizers have “accepted” the fall off let alone adopt new media delivery techniques. I have to believe that if organizers used a “Pay-per-view” mindset that they could gain a much wider distribution for their events while increasing revenue (and even advertisers).
Even after the current crisis has abated, there will still be an increasing demand for conference information – just not in the traditional settings. Recording or podcasts are nice, but they are weeks after the fact and don’t convey the real market urgency. When organizers begin to adopt live feeds from their shows, then I believe the real value for the virtual attendees and the in-person crowd will finally be unlocked for our new flat economies.
Mark P. Dangelo
Managing Principal
www.Innovative-Relevance.com
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