I'm noticing a tactic that may be out of control, at least where it's being applied. Have you also seen a million requests hitting your e-mail inbox to join in an upcoming webcast? It's going crazy right now.
I monitor a lot of technology news, both in and out of the mortgage space, so much of this may be coming from the consumer technology sector, but it raises a couple of questions in my mind.
First, why do these companies think they can control my schedule and then, when I set aside an hour and show up on their webcast site, provide me with a glorified sales pitch for their wares? The reason is that webcasts are great ways to have meetings over distance and have complete control of the content. The meeting director controls what's on the screen and for how long. For the presenter it's great. For everyone else, it's really annoying.
Which makes me wonder why I'm even asking the next question (but I can't help it). Why aren't more brokers using these tools?
Brokers have a need to 1) convince prospective borrowers that they know what they're doing, 2) get people to trust them, and 3) get the borrower to see what they want them to see. On the flip side, borrowers are really confused about this market and may respond well to someone telling them (and showing them) what's going on.
If I were a mortgage broker, I'd be finding out more about how to do these things.
Disclaimer: My company is a freelance content developer, but we don't currently offer Webinar production. But I'm thinking about it.
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