Mortgage Industry Trends

One of the interesting disconnects in the real estate and home finance business is that people are very willing to go online to do research about a new home or loan, but when it comes time to transact

Last week, I was in Dallas for the Mortgage Bankers Association's Technology in Mortgage Banking Conference.

Are you planning on making it down to Dallas for the Mortgage Bankers Association's Technology in Mortgage Banking conference?

There's a weird dynamic in the mortgage lending business operating around technology and the way lenders invest in it.

We can't actually call it a spring thaw yet, but some technology firms in the mortgage lending space are starting to show signs of life again.

The spring Conference season is underway. Source Media held it's Mortgage Technology show in Florida earlier this week.

Any marketing expert will tell you that if you advertise more in a down market you can capture market share. Unfortunately, down markets are expert at draining marketing budgets.

I'm noticing a tactic that may be out of control, at least where it's being applied. Have you also seen a million requests hitting your e-mail inbox to join in an upcoming webcast?

One thing I've heard people in the mortgage industry say for years is that there is no such thing as borrower loyalty. That was clearly evident during the most recent refi-boom.

I plan to visit a number of interesting technologies in this space, but let's not get ahead of ourselves.